Shopify Management
Managing product presentation, store content and the customer journey across desktop and mobile.
Shopify E-Commerce Growth
Turning athletic retail traffic into stronger online sales.
Promote. Optimise. Grow.
WEBTOS managed Meta Ads and Shopify operations for Lively Athletics, helping improve the online shopping journey and increase sales by 10%.
Meta Ads
Shopify Management
Product Promotion
Sales Optimisation
10% Growth
Store Platform
Shopify
Sales Impact
10% Increase
Meta Advertising •
Shopify Management •
Product Promotion •
E-Commerce Growth •
Sales Optimisation •
Meta Advertising •
Shopify Management •
Product Promotion •
E-Commerce Growth •
Sales Optimisation •
The Brand
An athletic and lifestyle retailer built around active customers.
Lively Athletics offers athletic apparel, running shoes, kids’ footwear and lifestyle accessories through its Shopify store.
The goal was to strengthen online product discovery, improve Shopify management and use Meta Ads to drive more qualified shoppers toward purchase.
The WEBTOS Approach
A simpler path from product discovery to checkout.
Advertising and Shopify management were aligned around the products, audiences and shopping actions most likely to generate sales.
Meta Ads
Promoting footwear, apparel and seasonal products through conversion-focused campaign structures.
Shopper Recovery
Re-engaging product viewers and site visitors with stronger product and promotional messaging.
Sales Optimisation
Using store and campaign performance to identify stronger products, audiences and creative angles.
Product-Led Growth
Product categories, Shopify presentation and Meta advertising were connected around stronger purchase intent.
Business Impact
Better store management. Stronger sales performance.
The combined Shopify and paid media strategy contributed to a reported 10% increase in sales.
Sales Increase
Improved commercial performance through connected Shopify and Meta Ads management.
Improved Product Visibility
Key footwear and apparel products received stronger promotional support.
Stronger Shopping Journey
Shopify management helped support smoother product browsing and purchase actions.
More Focused Advertising
Meta campaigns were aligned around product demand and customer purchase behaviour.
Shopify Growth
Turn more store traffic into online sales.
WEBTOS helps Shopify brands improve store management, advertising and sales performance.