International SEO
Strengthening category visibility, collection discoverability and commercial search coverage across priority products and markets.
International E-Commerce
Building a connected global acquisition system for La Senza.
WEBTOS supports La Senza across organic search and paid acquisition, connecting SEO, Meta Ads, TikTok Ads and Google Ads around commercial demand, product discovery and online growth.
SEO
Meta Ads
TikTok Ads
Google Ads
International E-Commerce
Organic Discovery
SEO Growth
Paid Acquisition
Multi-Channel
SEO Strategy •
Meta Advertising •
TikTok Advertising •
Google Advertising •
International E-Commerce •
SEO Strategy •
Meta Advertising •
TikTok Advertising •
Google Advertising •
International E-Commerce •
The Brand
An established lingerie retailer operating in a highly competitive international category.
La Senza offers bras, panties, lingerie, sleepwear and related fashion categories through an international e-commerce platform.
The digital challenge is not simply generating more traffic. Growth requires La Senza to remain visible across search, social discovery and high-intent shopping moments while preserving a consistent global retail identity.
The WEBTOS Approach
Four channels working as one acquisition system.
Each platform serves a different stage of the customer journey, from product discovery and search visibility to consideration, retargeting and purchase.
Meta Ads
Supporting product launches, promotions, retargeting and customer acquisition through visually driven campaigns.
TikTok Ads
Reaching new audiences through native creative, trend-aware communication and product-led discovery.
Google Ads
Capturing active shopping demand through search, product-led campaigns and high-intent commercial queries.
Creative and Commerce
Product visuals, promotional communication and media activity are aligned around a consistent international customer journey.
Strategic Impact
A stronger foundation for international digital growth.
Rather than presenting unverified performance figures, this case study focuses on the strategic systems and channels delivered by WEBTOS.
Expanded Search Visibility
Stronger organic positioning across commercial product and category searches.
Broader Customer Acquisition
A multi-platform structure reduces reliance on one advertising channel.
Full-Funnel Coverage
Search intent, social discovery, retargeting and product demand are addressed together.
International Scalability
The system can be adapted around regional demand, product priorities and local buying behaviour.
International Growth
Build a multi-channel system for your global brand.
WEBTOS connects search, paid media, creative and e-commerce strategy around measurable business goals.